How to market your certification program

Introduction

This guide is the result of a client’s request for help with their certification marketing. They had already completed the time-consuming and expensive process of setting up their certification program. But the next step—finding and persuading candidates to sign up for their exam—turned out to be every bit as challenging as the one that preceded it.


    In this guide you'll learn:

    • Ways to drive more test candidates to your certification program using innovative tactics for social media, email and content marketing.
    • Positioning strategies for differentiating your program from your competition.
    • How to create blog and social media content quickly and efficiently.
    • Effective marketing channels for promoting your program.

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