How to market your certification program

Introduction

This guide is the result of a client’s request for help with their certification marketing. They had already completed the time-consuming and expensive process of setting up their certification program. But the next step—finding and persuading candidates to sign up for their exam—turned out to be every bit as challenging as the one that preceded it.


    • Discover the savvy marketing techniques certification pros use to rocket the recognition, acceptance and growth of their credentialing programs.
    • Learn how to position your certification as the solution to your market’s pain in order to drive more prospects into your marketing funnel.
    • Create valuable content that nurtures and deepens relationships with prospects, all in a fraction of the time that you used to spend.
    • Discover the best marketing channels for promoting your program while avoiding the time-wasting, money-wasting low performers.

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