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How To Market Your Certification Program

This guide is the result of a client’s request for help with their certification marketing. They had already completed the time-consuming and expensive process of setting up their certification program. But the next step—finding and persuading candidates to sign up for their exam—turned out to be every bit as challenging as the one that preceded it.

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The Guide's
Crucial Takeaways

    • Ways to drive more test candidates to your certification program using innovative tactics for social media, email and content marketing.
    • Positioning strategies for differentiating your program from your competition.
    • How to create blog and social media content quickly and efficiently.
    • Effective marketing channels for promoting your program.

     

     

Tencent Cloud announced the debut of a newly developed online certification program...to expand access to the business opportunities that its cloud capabilities provide, internationally, by developing a larger pool of developer expertise...Tencent Cloud is using Kryterion’s SaaS exam development and multimodal test delivery platform, WebassessorTM, to ensure secure exam delivery. Tencent Cloud was able to implement its initial certification program vision just weeks from the start of the project!

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